LinkedIn Engagement Rate: What It Is and What Counts as Good
LinkedIn engagement rate is the percentage of people who saw your post and took an action (like, comment, share, or click). It is calculated as total engagements divided by total impressions, multiplied by 100.
Key Facts
- LinkedIn average engagement rate is 2-4% across the platform
- Smaller audiences typically see higher engagement rates due to tighter niche relevance
- Comments carry more weight than likes in the LinkedIn algorithm, but both contribute to engagement rate
- Carousel posts typically achieve higher engagement rates than text posts
- Engagement rate above 5% is considered strong on LinkedIn
Related Terms
linkedin impressions linkedin algorithm linkedin analytics
Frequently Asked Questions
- How do I calculate LinkedIn engagement rate?
- Divide your total engagements (likes + comments + shares + clicks) by total impressions, then multiply by 100. Bonsaily analytics calculates this automatically for each post.
- Is a high engagement rate more important than high impressions?
- They measure different things. High impressions mean wide reach. High engagement rate means the audience found the content valuable. Ideally, you want both — but high engagement rate on lower impressions beats low engagement rate on high impressions for audience building.
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Start free →Last updated: April 2026.